Transform Your Habits Today

Hi, I’m Alicia — founder of Habit Shift Coaching.

My background is in Applied Behavior Analysis (ABA), where I’ve spent years helping individuals and families create meaningful, lasting behavior change. Through that work, I learned something powerful: lasting transformation doesn’t come from motivation alone. It comes from understanding behavior, building supportive systems, and creating habits that fit real life.

That philosophy became the foundation of Habit Shift.

I created Habit Shift Coaching to help women move away from all-or-nothing thinking and toward sustainable, behavior-based wellness. Because improving your health shouldn’t feel overwhelming, restrictive, or impossible to maintain.

I help women navigate stress, burnout, changing routines, hormonal shifts, and lifestyle transitions by focusing on the small, meaningful behaviors that shape long-term health.

My coaching approach blends behavior science, habit change, wellness education, and personalized support to help you build routines that support your mind, body, and everyday life.

No quick fixes. No perfection. No starting over every Monday.

Just practical strategies, small shifts, and lasting change built one habit at a time.

At Habit Shift, the goal isn’t becoming a completely different person — it’s creating a healthier version of your life in a way that feels realistic, sustainable, and aligned with who you are.

I’m glad you’re here, and I’d be honored to be part of your journey.